Adapted from John Yokoyama, When Fish Fly
Stretch2Engage is founded on values which acknowledge engagement of people with a lived experience, their families and carers as a human right fundamental to citizenship. This value sees engagement as being important in its own right while acknowledging the benefits to services who engage effectively.
To give effect to these values, the project’s principles require organisations to think and act differently. They call on services to think about engagement activities by asking the question: ‘How can my organisation more effectively engage?’ This question differs significantly from the usual approach of asking ‘how we can enable people with a lived experience, families, carers and friends to engage with us?’
This flips the engagement approach and puts the emphasis on organisations to build up their capability. The change of focus influences how engagement is viewed, funded, assessed and evaluated, by organisations.
Adapted from Michael Shrage, What Do You Want Your Customers to Become?
The framework identifies seven value domains:
These value domains are used to identify Stretch2Engage practice principles and how they can be applied in engagement activities.